Alexa Gould is a native New Yorker with a passion for make-up. She has always wanted to be a part of the cosmetic industry and expected to find herself in beauty advertising or marketing. However, she soon found that applying make-up fulfilled her artistic aspirations and gave her a rewarding sense of gratification and purpose. She achieved a bachelor’s degree in business from Franklin and Marshall College in Pennsylvania in 2008 and received her Certification from the Make-Up Designory in New York City and has been working successfully as a freelance artist ever since. She specializes in fashion, film, event and celebrity make-up. Her mission is to create beautiful make-up applications that enhance natural beauty and inspire confidence.